The online perfume landscape is vast and intricate. With countless options and without the luxury of in-person scent tests, making a choice can be daunting. Yet, one innovative online store saw an opportunity to enhance the customer experience by tailoring scent recommendations through an intuitive system.
We had the chance to speak with Fragrant, a Denmark-based company that transformed their perfume shopping platform using a quiz created with Lantern Shopify App. Here's their journey of offering tailored scent solutions and redefining online shopping.
Q: What motivated you to integrate a quiz builder app into your online store?
Online perfume shopping traditionally has been quite limiting. We envisioned a platform that could intuitively recommend the perfect perfume tailored to a customer's specific preferences. Our quiz aids customers in narrowing down their choices, bypassing the traditional method of depending on friends, family, or influencers. Essentially, we're revolutionizing the product search, amplifying sales, and elevating the customer experience.
Q: Have you channeled targeted traffic to your quiz, or are you utilizing the regular flow of website visitors?
We've primarily relied on our regular website traffic. Yet, even without targeted marketing, sales attributed to the quiz have been notable. It's clear that the quiz genuinely assists our customers.
Q: With platforms like Klaviyo available, are you following up with quiz participants or utilizing the metadata in your email marketing campaigns?
We're already utilizing Klaviyo, but haven't ventured into post-quiz follow-ups. Though, given its potential, it's something we're keen to explore.
Q: Has the quiz data informed your marketing segmentation or offered deeper insights into your customer base?
As of now, we're still in the early stages of leveraging quiz data for segmentation. However, the long-term goal is to refine our quiz further, deriving deeper insights from it to understand our customers even better.
Q: What insights and lessons have you gleaned from embedding a quiz on your site?
Our quiz has evolved since its inception. While the first iteration was basic, Lantern's subsequent updates empowered us to create the comprehensive quiz we'd initially dreamt of. Harnessing metadata and collections, we revamped our quiz, and the feedback has been overwhelmingly positive. Emphasizing the importance of detailed information within the quiz questions and results is crucial. Yet, thanks to Lantern's intuitive design, customization is a breeze. Whether it's tweaking layouts or modifying content, Lantern seamlessly accommodates our needs.
If you're in the market for a truly personalized fragrance shopping experience, don't miss out on visiting Fragrant’s store. By leveraging the capabilities of the Lantern Shopify App, they offer a quiz that intricately understands your scent preferences, guiding you towards fragrances tailored just for you.