Meet Cloudpillo — the brand with sky‑high results and cloud‑like mattresses

Cloudpillo is a Dutch sleep‑innovation company launched in 2021. What began with an adjustable shredded‑foam pillow has grown into a full range of pillows, toppers and “cloud‑soft” hybrid mattresses designed for every sleep style. But with an innovative product, educating and converting customers can be a bigger challenge.

Why Lantern quizzes fit Cloudpillo’s strategy

• Choice overload. From pillow height to mattress firmness, sleep gear is personal; a one‑size catalogue page can feel overwhelming leading to analysis paralysis.
• Hands‑on recommendation process. The pillow ships over‑filled; users remove foam to dial in comfort. A quiz that asks about sleep position and shoulder width mirrors that custom approach.
• Pan‑European reach. Site visitors arrive in Dutch, English and more; a language‑aware quiz keeps the buying journey seamless.

Results at a glance

With 2 main markets to address, the quizzes at Cloudpillo, target a perfect finder for a pillow and for a mattress. Both sharing impressive results the perfect pillow finder recommending their innovative pillows, brings in a fluffy extra attributable revenue from the Lantern quiz of €823,706.

The second Lantern quiz, targeting their secondary market, is helping Cloudpillo visitors find their perfect mattress, bringing in higher-ticket items on the site with a total of €369,233 in attributed revenue.

This brings the total quiz revenue to around €1.19 million, a plushy stream of revenue that also helps interact with customers more and save customer profiles together with their preferences for future personalized e-mail marketing. ****

Crafting a quiz that not only helps your store visitors but also asks the important questions can help create customer profiles that bring more valuable long-term benefits, not only creating a first-hand product recommendation process. Cloudpillo's pillow quiz has 65% of quiz starters reaching results and 12% converting to a buy.

The pillow quiz alone added 12,000 subscribers, a significant resource for mattress upsells, accessories, or even potential new product selections.

Takeaways

1. Match questions to product benefits. Asking “side, back or stomach sleeper?” or “do you run hot at night?” sets up an easy sell for cooling covers or extra foam packs. This is a perfect match between customer data gathering and actionable data for product add-ons and upsells. This can bridge a gap between the customer's initial buy intent and what needs or preferences could drive more sales.
2. Layer quizzes for the full bedroom. Separate flows for pillows and mattresses enable Cloudpillo to keep each journey short and context-specific, optimizing for the specific needs of the quiz taker. Their high results page reach percentage is a statement to the efficiency of the quizzes, avoiding customer choice fatigue.
3. Use data beyond the sale. Quiz answers provide a valuable resource beyond direct product recommendations, serving as effective filters for future email marketing or product offers to email subscribers.

At Lantern we love seeing sleep brands scale with guided commerce—so if you’re ready for better rest, check out the Cloudpillo range (and try the quiz) at cloudpillo.nl. Their international expansion is coming soon and we are excited to witness their ever-growing brand and quiz performance. If you want to explore their new international store for customizable pillows and cloud-like mattresses, please check them out at cloudpillo.com

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