min read

Why Use Lantern AI as Quizell App Alternative

Published on

November 16, 2025

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Stefania

Co-Founder

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If you’re exploring Shopify quiz apps, Quizell will often appear alongside other popular builders. It’s a capable quiz and form tool with AI help and broad integrations. Lantern is a modern Quizell alternative that prioritizes flexible design across every quiz page, deep Shopify data support (including metafields), and transparent, usage‑based pricing.

What is Quizell?

Quizell is an ecommerce quiz, form, and funnel builder that helps merchants guide shoppers to products or outcomes through a drag‑and‑drop interface. It offers AI‑assisted quiz creation, logic/branching, email and CRM integrations (like Klaviyo and HubSpot), and supports both embedded and popup quiz experiences. Higher‑tier plans unlock additional customization, API/webhook access, and file uploads.

What is Lantern?

Lantern is a Shopify-native quiz builder for brands that want product recommendations to feel like guided shopping, not just a form. You can spin up quizzes with AI, then refine them in a visual editor using content blocks on every page—adding images, explainer text, videos, opt-ins, or raw HTML wherever you need more context. Under the hood, Lantern supports answer-based matching, optional Shopify metafields, and both skip/show conditions and Logic Jumps, so you can shape different paths for different shoppers without writing code.

Pricing starts at $39/month with a 21-day free trial, and Lantern is brand-free by default—no watermark and no paid upgrade just to remove logos. As a Shopify quiz app alternative to Quizell, Lantern focuses on giving merchants predictable pricing and more control over layout, styling, and product logic from the very first plan.

Feature Comparison: Lantern vs Quizell

Feature	Lantern	Quizell
AI quiz creation	✅ Lets you pick up to 30 products and have AI generate questions and logic, or describe goals, brand, and audience for a tailored quiz.	✅ AI can help generate quiz questions and flows from a short brand or use-case description; merchants can refine structure and design manually in the builder.
Quiz templates	✅ 10+ fully editable templates for different industries and use cases.	✅ Ready-made starter layouts and design themes to speed up quiz setup, though fewer deep, niche templates than Lantern’s library.
Logic & branching	✅ Skip/Show rules plus advanced Logic Jumps (decision trees) for single- and multi-select questions with Exact, Open, and Broad rules on paid plans.	✅ Supports conditional logic and branching (IF/THEN-style rules) to send shoppers down different paths or outcomes based on answers, with a simpler rules interface than Lantern’s dedicated Logic tab.
Results page customization	✅ Dynamic Content Blocks for tailored layouts, education, upsells, and metafield-based short descriptions—no JavaScript required.	✅ Customizable product and results layouts plus dynamic text and images on results or thank-you pages based on scoring rules, including AI-generated bullet points per product for clearer benefit callouts.
Metafields	✅ Can surface Shopify metafields directly in product tiles or custom blocks on the results page, and use them inside Dynamic Content Blocks for richer, personalized layouts.	✅ Can pull specific Shopify product metafields (for example a multi-line “bullet description” metafield) into the results page as bullet points; broader metafield-driven layouts and rules are less flexible than Lantern’s metafield support.
Built for Shopify badge	✅ Yes — Lantern is Built for Shopify.	❌ Built for Shopify badge not shown on listing.
Design / code control	✅ Custom CSS, HTML sections, custom JavaScript via Tracking Code (head/body), and font control (including Google Fonts) on all paid plans.	✅ Theme-level and in-app style controls (colors, fonts, spacing), plus a built-in CSS editor with custom classes and support for injecting custom JavaScript on Plus, Pro, and Enterprise plans.
Translations / multi-language	⚠️ Manual translations by creating separate quizzes or editing copy per language; can pair with Shopify Markets and UTM parameters, but does not yet offer built-in AI translations or per-language quiz URLs.	✅ AI-powered translation system with plan-based language limits (Lite: +1 language, Plus: up to 3, Pro: up to 9, Enterprise: custom). Auto-translates quiz pages, notifications, and product content, and provides unique quiz URLs per language for easy embedding.
Publishing options	✅ Four publishing methods: Standalone quiz page, embed on any Shopify page, pop-up (manual or auto-trigger), and in-store (dedicated page with store header and footer).	✅ Quizzes can be embedded in Shopify pages or shown as popups; direct links can be used in emails, social campaigns, or ads.
Marketing & analytics integrations	✅ Direct integrations with Klaviyo, Omnisend, and Mailchimp, plus support for Google Analytics and Meta/Facebook Pixel via tracking scripts for segmented flows and attribution.	✅ Popular integrations including Klaviyo, Mailchimp, HubSpot, and others, along with analytics and pixel support for tracking quiz performance and conversions.
Subscriptions, reviews & social	✅ Direct integrations with apps like Recharge, Skio, Loop, Smartrr, major review tools such as Judge.me and Okendo, and loyalty or UGC widgets.	⚠️ Works with subscription and review apps that plug into Shopify’s catalog and checkout; dedicated quiz-level connections are less emphasized in current documentation.
Automation	✅ Native Shopify Flow triggers and Zapier support (6,000+ apps).	✅ Webhooks and integrations that can connect quiz data to CRMs, ESPs, and automation tools; Zapier and API access are typically available on higher plans.
Custom Webhooks / Data Export	✅ Supports up to 3 custom webhook endpoints so quiz completion data can be sent directly to any external system alongside app integrations.	⚠️ No documented custom webhook feature.
Cart drawer compatibility	✅ Direct integrations with many popular Shopify cart drawers and built-in carts so add-to-cart from results works seamlessly.	⚠️ Add-to-cart from results is supported; syncing certain cart drawers may require theme or developer adjustments rather than plug-and-play integrations.
Discount codes	✅ Can show and auto-apply discount codes from the results page, including targeted or conditional offers.	⚠️ Discounts are typically managed via Shopify or external marketing tools; there is no deeply documented conditional or auto-apply discount system specific to quiz results.

Both apps can launch effective product quizzes. The differences below help you decide which fits best.

Key Differentiators

Lantern is a good fit for Shopify brands that want tight control over both the flow and the layout of their quiz, while Quizell leans more toward a lighter, form-style builder with strong AI assistance. Both support branching and conditional rules, but Lantern layers Skip/Show conditions and Logic Jumps (Exact / Open / Broad) on top of AI quiz creation so you can decide exactly which pages appear, in what order, and for which answers—without touching code. Quizell’s jump and score logic works well for straightforward paths, but Lantern’s page-based editor is designed for teams that want to shape more complex journeys while still feeling in control of every step.

When it comes to product recommendations and results, the two apps also take different approaches. Lantern uses answer-based scoring with inclusions and exclusions, so only eligible products, variants, or collections can surface, and the best matches naturally rise to the top. On the same results page, you can stack multiple Dynamic Content Blocks, each with its own mix of products, bundles, or copy that appears only for certain answers or profiles—making it easy to build separate routines, “best match vs. backups,” or educational sections without rewriting the logic model. Quizell’s Product Match and scored quizzes can surface relevant picks, and its AI-generated bullet points (pulled from a dedicated “bullet description” product metafield) make it quick to add benefit copy. In Quizell, that metafield is used for snippet-level text. In Lantern, Dynamic Content Blocks and results logic control which sections, variants/bundles, and layouts appear; Shopify metafields can then populate the product description using specs or highlight on top of all other product details.

Design and developer control is another clear separator. Lantern includes custom CSS, HTML sections, and JavaScript tracking on all paid plans, plus content blocks on every quiz page (welcome, questions, opt-ins, transitions, and results) so you can drop in extra text, imagery, video, or embedded widgets wherever you need them. Quizell offers a solid visual editor and a dedicated CSS editor as well as per-question scripts—but these are only available on Plus, Pro, and Enterprise tiers, and some advanced styling and behavior tweaks are gated behind those plans. For teams that iterate often on branding and micro-copy, having all of Lantern’s design tools available from the first paid tier keeps things simpler.

On the data and integration side, both apps connect well to common marketing stacks, but with slightly different emphasis. Lantern focuses on Shopify-native workflows: direct integrations with Klaviyo, Omnisend, Mailchimp, subscriptions, reviews, and multiple cart drawers, plus Shopify Flow and Zapier to turn quiz answers into tags, follow-ups, and post-quiz automations. For more technical teams, Lantern also offers up to three custom webhook endpoints, so quiz completion data can be sent straight into any internal system alongside those app integrations. Quizell counters with a broad list of ESP and CRM integrations (including HubSpot) and an AI-powered translation system that can spin up multi-language quiz versions with unique URLs, making it attractive for brands that prioritize fast localization—while Lantern remains stronger for merchants who want deeper Shopify data use and layout control without climbing multiple plan tiers.

Pricing Comparison: Lantern vs Quizell

Plan / Aspect	Lantern (Grow Plan)	Quizell (Shopify app)
Free Trial	21 days	7 days
Pricing Model Tiers	Usage-based — adjusts automatically by monthly quiz takers.	Engagement-based.
Pricing tiers	$39 for 500 quiz takers	$15 for 500 engagements (Lite)
	$59 for 750 quiz takers	$49 for 4,000 engagements (Plus)
	$79 for 1,000 quiz takers	$199 for 20,000 engagements (Pro)
	$99 for 1,500 quiz takers	Custom pricing for higher volumes (Enterprise)
	$139 for 2,500 quiz takers
	$199 for 4,000 quiz takers
	$299 for 7,000 quiz takers
	$500 for 15,000 quiz takers
	$750 for 25,000 quiz takers
Feature Access	All features unlocked on all plans.	Core quiz functionality on all tiers; advanced features (branding removal, file upload, custom CSS/JS, AI translations, multi-language, etc.) unlocked on higher-tier plans (for example Plus, Pro, Enterprise).
Upgrade Scalability	Automatic tier adjustment.	Merchants manually move between Lite, Plus, and Pro-style plans as usage or feature needs increase.
Custom Plan Option	Available via consultation.	Higher-volume or Enterprise options typically available via sales for larger or multi-store implementations.

Pricing in this comparison refers to Shopify app plans in general; always check each app’s current Shopify listing or website for the latest tiers and limits.

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Lantern’s usage-based pricing keeps core capabilities—logic, metafields, design customization, dynamic content, and integrations—accessible on every paid plan and simply scales with quiz takers. Lantern is also free to use on Shopify development stores, while Quizell requires a paid plan even on dev stores. Quizell’s engagement-based pricing can look lower at similar usage levels, but advanced options like custom CSS/JS, AI translations, multi-language support, and other design/developer features are reserved for higher-tier plans, so the real cost depends on which features you need as you grow.

What Lantern’s Users Tell Us

Lantern’s impact shows clearly with brands like Venen Engel, a German company selling medically certified compression-massage devices with an average order value around €700. Their Lantern-powered “Product-Finder” quiz guides shoppers through key questions about goals, body area, and treatment style, then recommends the best-fit device. In just six months, the quiz generated seven-figure revenue, with orders up 2.8× and over 6,500 new email subscribers collected at roughly a 26% opt-in rate. You can explore their full setup and performance details in the dedicated Venen Engel quiz case study.

Mini FAQ

Is Lantern a direct alternative to Quizell?

Yes. Lantern supports conditional logic, dynamic content, advanced design control, and seamless integrations similar to Quizell—while adding Dynamic Content Blocks that can surface Shopify metafields on results pages, cart-drawer integrations, and native Shopify Flow support.

Can I migrate from Quizell to Lantern?

Yes. You can rebuild your quiz using Lantern’s templates or AI setup, recreate results with Dynamic Content Blocks, map Shopify metafields, connect Klaviyo/Omnisend (and Zapier if needed), and launch. Lantern’s support can also help you align events, tags, and tracking so your analytics stay consistent.

Does Lantern support Klaviyo and popups like Quizell?

Yes. Lantern integrates directly with Klaviyo, Omnisend, and Mailchimp, and quizzes can be embedded inline, published as dedicated pages, or shown as popups.

Is file upload available on Lantern?

Yes, on the Enterprise plan. This is especially useful for consultation‑style quizzes, B2B use cases, or workflows that require shoppers to submit documents or images.

How does Lantern’s pricing compare to Quizell?

Lantern starts at $39/month for up to 500 quiz takers with all core features unlocked and usage‑based billing that flexes with actual volume. Quizell typically offers a lower‑priced entry tier but reserves some advanced options (like file upload and deeper customization) for higher plans. For brands that prioritize full design control, metafields, and a wide integration surface from day one, Lantern often delivers more value at a similar or lower total cost of ownership over time.

Final Thoughts

Quizell is a solid choice if you want a straightforward quiz + form builder with built-in lead capture and CRM-style features like AI-generated bullet points and product match rules. It works well as part of a broader funnel stack, especially if you’re happy to keep most of the experience inside their editor and pricing model.If you’d rather build quizzes that feel like a native part of your Shopify store—with full control over layout, content, and how recommendations behave—Lantern is a stronger Quizell alternative. You get Dynamic Content Blocks on the results page, content blocks on every quiz step, metafield-powered product details, direct integrations for reviews/subscriptions/cart drawers, Shopify Flow + Zapier automation, and up to three custom webhooks for sending quiz data anywhere. Pricing is usage-based (and free on dev stores), so you keep all features unlocked while costs scale predictably with actual quiz takers.

Brands like Venen Engel have used Lantern’s product-finder quizzes to generate seven-figure revenue in just six months, combining complex product logic with a simple, guided experience for shoppers. If you’d like to build something similar, start a 21-day free trial or set up a full quiz for free on a Shopify development store before going live.