If you’re exploring quiz builders to enhance customer personalization on Shopify, Quiz Kit is a well-known, product-focused builder. Lantern offers a more flexible approach with deeper customization, dynamic content blocks across quiz pages, and transparent pricing.
What is Quiz Kit?
Quiz Kit is a Shopify quiz app focused on product recommendation quizzes, with a straightforward builder, templates, integrations (e.g., Klaviyo), and A/B testing. It emphasizes ease of setup and clean, product-first results.
What is Lantern?
Lantern is a Built for Shopify quiz builder made to turn complex catalogs into simple, guided shopping flows. It combines AI-assisted quiz setup with flexible page layouts, so merchants can mix questions, rich content, and results on the same experience without touching theme code. Under the hood, Lantern plugs into Shopify data (including metafields on products) and supports advanced logic, making it easy to launch quizzes that feel tailored to each shopper while staying fully on-brand. Starting at only $39 with a 21-days free trial and a totally free dev store plan, Lantern represents one of the most affordable and complete product recommendation apps.
Feature Comparison: Lantern vs Quiz Kit
| Feature |
Lantern (Grow Plan) |
Quiz Kit (Scale Plan) |
| AI Quiz Creation |
✅ Lets you select up to 30 products to recommend; AI matches them with relevant answers or you can generate from goals and brand input. |
✅ AI-generated questions are text-based by default; visual layouts (images, sliders, etc.) require manual editing. |
| Quiz Templates |
✅ 10+ ready-made templates, fully editable. |
✅ Start from an AI-generated quiz or a blank template; includes premade design style templates, but not a large library of use-case quiz templates like Lantern. |
| Logic and Branching |
✅ Skip/Show conditions plus advanced Logic Jumps (decision trees) for single-choice, multiple-choice, and other page types, including Exact / Open / Broad rules on paid plans. |
✅ Logic jumps supported with branching based on answers, redirects, and end conditions for more personalized quiz paths. |
| Results Logic / Product Recommendations |
✅ Default product recommendations come from products matched to answers, with flexible weights, inclusions, and exclusions so the best-fit items surface first. Dynamic Content Blocks can layer on segment-specific products and copy without changing the core recommendation method. |
✅ Six results logic modes (Basic, Single, Points, Product weight, Result weight, Combination) to control how results are calculated and which products appear based on paths, scores, or weights. |
| Metafields |
✅ Supports dynamic metafields on results pages. |
❌ Not supported. |
| Built for Shopify badge |
✅ Yes — Lantern is Built for Shopify. |
✅ Yes — Quiz Kit is Built for Shopify. |
| Results Page Customization |
✅ Content blocks (images, video, HTML) usable across all quiz pages. |
✅ Product-first layout with limited visual block customization. |
| Custom CSS & Fonts |
✅ Custom CSS available directly within the Lantern app on all plans; fonts (including Google Fonts) manageable inside the quiz editor. |
✅ Custom CSS available via the Styles menu, theme, or quiz page; per-page Custom JS fields supported. |
| HTML |
✅ Raw HTML can be added on all quiz pages (welcome, questions, opt-in, transitions, and results) via HTML blocks within the editor. |
⚠️ HTML section only on the results template; question, opt-in, and other quiz pages don’t offer comparable in-editor HTML options. |
| Publishing Options |
✅ Standalone quiz page, add as a section on any Shopify page, embed with code, pop-up (manual or auto-trigger), and dedicated in-store quiz page. |
✅ Standalone quiz page, add as a section on Online Store 2.0 or vintage themes, embed with code snippet, and page pop-up triggered from menus or buttons. |
| Integrations – Marketing |
✅ Direct integration with Klaviyo, Omnisend, and Mailchimp. |
✅ Klaviyo, Mailchimp, Omnisend, ActiveCampaign, Attentive, Sendlane, and Yotpo. |
| Integrations – Subscriptions |
✅ Direct integrations with 15+ subscription apps (for example Recharge, Skio, Loop, Smartrr) so subscription options can be shown directly in quiz results. |
✅ Supports any subscription app that uses native Shopify checkout — including Recharge, Shopify Subscriptions, Skio, and Smartrr — by displaying subscription products on the quiz results page. |
| Integrations – Reviews |
✅ Judge.me, Loox, Stamped, Yotpo, Shopify Product Reviews. |
⚠️ Review app compatibility is not clearly documented; typically relies on theme-level integration with your chosen Shopify review app. |
| Integrations – Loyalty & Rewards |
✅ Supports loyalty apps like Smile.io, Yotpo Loyalty, LoyaltyLion, etc. via Shopify Flow. |
✅ Supports Yotpo Loyalty and other loyalty apps via Shopify Flow. |
| Integrations – Automation |
✅ Shopify Flow and Zapier. |
✅ Shopify Flow and Zapier. |
| AI Shopping Assistant / Storefront Chatbot |
❌ Not available on the storefront; Lantern focuses on engaging customers through conversation-like, personalized quizzes rather than live shopping chat. |
✅ AI Shopping Assistant available as a separate storefront chatbot, with preset starter questions and guided prompts rather than a fully open-ended, free-flowing conversation experience. |
| Cart Drawer Compatibility |
✅ Direct integration with 15+ Shopify carts (e.g., AMP, Rebuy, Dawn, Refresh). |
⚠️ May require custom code. |
| Discount Codes |
✅ Supports automatic discount application on results pages, targeted or conditional rewards, full visual customization via content blocks. |
⚠️ Discounts typically static; no built-in dynamic or auto-apply logic. |
| Custom JavaScript |
✅ Via Tracking Code section; supports event listeners and quiz API functions. |
✅ Custom JavaScript can be added per page in the quiz builder (Intro, Question, Result), or globally via theme files and quiz pages. |
| Custom Webhooks / Data Export |
✅ Supports up to 3 custom webhook endpoints so quiz completion data can be sent directly to any external system alongside app integrations. |
⚠️ No dedicated webhook slots; developers can use JavaScript events (for example quizKitResultsPageLoaded) to send quiz data to external webhooks or services. |
| Tooltips |
⚠️ No built-in tooltip setting, but hover help can be replicated using Content Blocks with raw HTML/CSS. |
✅ Native tooltip feature that can be placed above or below answers with position options (left/center/right) and customized without coding. |
Key Differentiators
Lantern is a strong Quiz Kit alternative for teams that want more control over layout and branding, not just the recommendation logic behind the scenes. Both tools support branching logic, but Lantern layers skip/show conditions and advanced Logic Jumps (Exact / Open / Broad rules) on top of AI quiz creation, so you can fine-tune which questions appear and how shoppers move through the flow without touching code.
On the results side, Quiz Kit offers six results logic modes (Basic, Single, Points, Product weight, Result weight, Combination), which is great if you want to experiment with different scoring models. Lantern takes a more visual approach with two main recommendation styles: default product recommendations and Dynamic Content Blocks which are on the results page. In the default recommendations, Lantern surfaces the highest-matched products using an answer-based scoring system that you can refine with answer weights and product inclusion/exclusion rules, so only the best-fit items rise to the top. Dynamic Content Blocks then add an extra layer of customization, letting you attach specific products to certain answer combinations or profiles and surround them with custom text, images, or other supporting content that helps shoppers feel confident checking out based on the answers they’ve selected.
Design and developer control is another major split. Lantern includes custom CSS, HTML blocks, and font control on all plans, plus fully customizable content blocks on every quiz page. Quiz Kit supports CSS and JavaScript as well—but mainly via style menus, theme edits, and page-level JS fields, with fewer reusable content elements outside the results template. If your team cares about iterating on layout and supporting visuals throughout the quiz, Lantern generally offers more flexibility out of the box.
Lastly, when we’re talking about site experience, Lantern has direct cart drawer compatibility, automatic discount application from the results page, direct integrations with subscription and review apps, and can plug into loyalty apps through Shopify Flow—plus Zapier and autoresponders such as Omnisend, Klaviyo, and Mailchimp for downstream campaigns. Quiz Kit counters with built-in A/B testing and an AI Shopping Assistant chatbot that can recommend products on the storefront.
Pricing Comparison: Lantern vs Quiz Kit
| Plan / Aspect |
Lantern (Grow Plan) |
Quiz Kit (Scale Plan) |
| Free Trial |
21 days |
10 days |
| Pricing Model Tiers |
Usage-based — automatically adjusts by monthly quiz takers. |
Engagement-based — tiered Scale plan pricing based on monthly quiz engagements. |
| Pricing tiers |
$39 for 500 quiz takers |
$59 for 0–500 quiz engagements |
|
$59 for 750 quiz takers |
$99 for 501–850 quiz engagements |
|
$79 for 1,000 quiz takers |
$169 for 851–1,500 quiz engagements |
|
$99 for 1,500 quiz takers |
$269 for 1,501–2,500 quiz engagements |
|
$139 for 2,500 quiz takers |
$369 for 2,501–4,000 quiz engagements |
|
$199 for 4,000 quiz takers |
$449 for 4,001–5,500 quiz engagements |
|
$299 for 7,000 quiz takers |
$529 for 5,501–7,500 quiz engagements |
|
$500 for 15,000 quiz takers |
$599 for 7,501–10,000 quiz engagements |
|
$750 for 25,000 quiz takers |
$699 for 10,001–15,000 quiz engagements |
|
|
$799 for 15,001–20,000 quiz engagements |
|
|
$999 for 20,001–30,000 quiz engagements |
|
|
$1,199 for 30,001–40,000 quiz engagements |
|
|
$1,599 for 40,001–60,000 quiz engagements |
|
|
$2,249 for 60,001–100,000 quiz engagements |
|
|
$3,249 for 100,001–200,000 quiz engagements |
|
|
$4,499 for 200,001–999,999 quiz engagements |
| Feature Access |
All features unlocked on all plans. |
All features included on Scale plan. |
| Upgrade Scalability |
Automatic tier adjustment based on quiz-taker volume. |
Automatic tier adjustment as engagement volume increases. |
| Custom Plan Option |
Available via consultation. |
Enterprise options available upon request. |
Lantern’s pricing keeps all key features—metafields, design customization, and dynamic content—available on every plan, while offering a lower price per quiz engagement than Quiz Kit’s Scale plan at comparable volumes.
What Lantern’s Users Tell Us
Lantern is especially effective for stores with complex catalogs. WindowCleaner.com uses Lantern to guide shoppers through dozens of pro-grade tools, solutions, and accessories, turning what used to be a confusing purchase into a simple, step-by-step quiz journey. Their quiz has driven over $1 million in quiz-attributed revenue while reducing customer uncertainty and support requests. You can see the full breakdown in the dedicated WindowCleaner.com quiz case study.
Mini FAQ
Can I migrate from Quiz Kit to Lantern?
Yes. You can rebuild your quiz using Lantern’s templates, apply metafields for advanced personalization, and set up your integrations with support’s help.
Does Lantern support Klaviyo and email tools like Quiz Kit?
Yes. Lantern integrates with Klaviyo, Omnisend, and Mailchimp directly.
Is file upload available?
Yes. Available in the Enterprise plan—ideal for lead-generation or consultation quizzes.
Final Thoughts
Quiz Kit is a solid choice for brands that want a product-first quiz with built-in A/B testing and don’t mind keeping layouts relatively simple. Its AI question generation and AI Shopping Assistant can be especially helpful if you’re focused on quick experimentation and on-site chat.
If you care more about deep design control, fully-customizable content on every page, and super targeted result types—while keeping your price per quiz engagement lower at every tier—Lantern is the stronger alternative. You get Dynamic Content Blocks, rich Shopify integrations (including Flow, subscriptions, reviews, and cart drawers), and a usage-based pricing model that keeps all core features unlocked as you grow.
Start your 21-day free trial, or build a full quiz for free on a Shopify development store and only move to a paid plan once you’re ready to launch.
