Product recommendation quizzes for Shopify

Product recommendation quizzes for Shopify stores

Last updated: February 2026

If you want to recommend the right products to shoppers automatically, a product recommendation quiz is one of the simplest ways to do it. Customers answer a few questions, and the Lantern quiz shows personalized product recommendations based on their responses. Lantern is a Built for Shopify quiz app designed to deliver the best product recommendations, quickly integrate into your store, and gather invaluable customer preferences and answers.

This guide explains how product recommendation quizzes work, which features matter most, and what to include to create a quiz experience that feels personalized, on-brand, and easy to optimize over time.

What is a product recommendation quiz for Shopify?

A product recommendation quiz is an interactive set of questions that helps shoppers find the best products for their needs. Instead of browsing collections and filters, customers answer questions about their preferences, goals, size, budget, and lifestyle, and the quiz recommends products that match their responses.

For many stores, quizzes work especially well when product selection depends on personal preferences, needs, or goals such as skincare routines, supplements, pet food, fragrance, shade matching, or gifting.

How product recommendation quizzes work

Most Shopify quiz apps, like Lantern AI Quiz Builder,  follow the same core flow:

1. Ask a short set of questions that narrows down the shopper’s preferences and real needs.
2. Save each answer so you can reuse it later in the quiz or even learn important data on where people may drop off in the quiz.
3. Use those answers to determine which results to display, including product recommendations and extended personalized content.
4. Optional: Collect email or SMS before showing results, so you can follow up with reminders and tailored campaigns.

When a quiz is the right product recommendation solution

A quiz is a great fit when:

• Your catalog is large, or your products are difficult to browse.
• Customers need help deciding between product variants and specifications that match their needs.
• You want to reduce returns by setting expectations before purchase.
• You want to capture higher intent leads and follow up with personalized messages.
• Gather more information on your site visitors for future promotions, even if they don’t buy from your quiz recommendations.

What to look for in a Shopify quiz app for product recommendations

If your main goal is product recommendations based on quiz answers, these features make the biggest difference.

Flexible questions and logic

Look for multiple-choice and single-choice questions, plus the ability to show or hide follow-up questions based on previous answers. This keeps the quiz short and relevant to each shopper, making it feel more like a personal consultation than a software tool.

Reliable product matching

You need a clear way to connect answers to products, so recommendations are predictable and easy to maintain as your catalog changes. Matching answers to collections, for example, that you can update easily, can be one of the easiest ways to keep your quiz up to date with your catalog of products without any hassle.

A results page you can actually customize

The results page is where the recommendation can actually convert into sales. The best quiz apps let you add educational content, images, and calls to action, not just a product grid. In Lantern, you have a wide variety of products to recommend, educational or personalized content, custom images, and additional recommendations that best complement the original product recommendation.

Integrations for follow-ups

If you collect email or SMS, you want answers and results to flow into your marketing tools, so you can run campaigns based on quiz outcomes. Lantern offers a wide array of app integrations for email and SMS marketing, including Klaviyo, Omnisend, Mailchimp, and more via Zapier and Shopify Flow.

Analytics you can use

At a minimum, you should be able to see quiz performance and understand where people drop off. Better analytics make it easier to improve completion rate and conversions over time, and in Lantern, you can see any new customer engagement and quiz completion.

Why Lantern is a strong fit for product recommendation quizzes on Shopify

Lantern is a Built for Shopify quiz app for stores that want product recommendations from quizzes without sacrificing control over design, logic, or result presentation.

Here’s how Lantern maps to the checklist above:

• Logic and personalization: Lantern can build targeted flows by showing and hiding questions based on subsequent answers, so shoppers only see what’s relevant. You can create highly complex flows using our quiz logic and ensure your customers see only the relevant questions.
• Product matching: Connect answers to product recommendations using collections, products, or variants to ensure your quiz flow narrows the product shortlist to a highly targeted list on the results page. Also offer routines or additional recommendations that use specific paths to trigger a specific product selection match.
• Results page customization: Add tailored content blocks to the results page so each shopper sees recommendations or instructions that match their responses, not a one-size-fits-all message.
• Integrations: In Lantern, we offer more than 35 integrations; explore them on the Lantern integrations page.
• Optimization: Use quiz performance data to identify where shoppers drop off and where results can be improved, which can be done using the Lantern analytics section.

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Lantern is a perfect fit if you want a product finder quiz that is easy to maintain, with clear product matching and a customizable results page, with a simple integration to your marketing tools. Lantern’s pricing has a very simple scale as you grow billing, in which the price adjusts based on the number of quiz engagements your quiz gets. If you get more engagements, hence more sales from the quiz, that traffic is reflected in our charges. We also offer Lantern for free to development stores, making it ideal for tech partners, developers, and Shopify agencies building new stores or revamping existing ones. You can also enjoy a 21-day free trial if you are not on a development store, so you have enough time to get familiar with the app and start our first quiz. Check out the Shopify App listing here to try Lantern and explore the pricing on the pricing page.

FAQ

Do product recommendation quizzes only work for certain industries?

No. They can work across most industries, but they’re most effective when product selection depends on preferences or personal needs, such as skincare, supplements, pet food, beauty, apparel sizing, fragrance, and gifting.

Can I show different content based on user responses?

Yes. A strong quiz app combines product recommendations with content that explains why the shopper is seeing those results.

Can I collect email or SMS before the results?

Yes. Many stores add an opt-in step before showing results so they can follow up with reminders and personalized campaigns.

Do I need A/B testing for a quiz app?

A/B testing can help you improve completion rate and conversions, but many stores start by launching one quiz and iterating based on drop-off and sales data. Lantern does not currently offer built-in A/B testing, but you can still test by duplicating your quiz, changing one element at a time, and comparing results over time.