Your first quiz, live in under 10 minutes

Click Create a new quiz, then choose a name. A unique URL path is generated for you, and you can change it if you want.

Tip: the fastest start is to let Lantern AI generate the first version from the products you want to recommend, or build it by chatting through the Lantern MCP.

Click Add page and pick a question type, for example a single-choice question. Type your question, then add the options shoppers can choose from. Repeat until you've asked everything you need.

Tip: Lantern has many question types, from multiple choice to text input. You can add transition screens, a welcome page and an email capture page. For conditional flows, look at logic jumps.

Switch from Quiz Builder to Products in the top menu and expand a question. Under each answer, Match products lets you pick what to recommend when a shopper chooses it.

Tip: you can match products, variants or collections, exclude products as a negative match, give weights to answers that matter more, and show a match score.

In the Quiz Builder, open Theme settings in the bottom left corner. Set the background, primary color, font and logo so the quiz matches the rest of your brand.

Tip: add custom CSS from Edit quiz flow CSS, and use content blocks for images, videos and links. Each page has more style settings in the right-hand panel.

Go to Publish. Show the quiz in-store (inside your theme's header and footer), on a standalone page, in a popup, or embedded anywhere.

Tip: we recommend linking to the standalone version from your top menu or a prominent homepage button. Depending on your setup, also look at in-store, embedded and popup placements.