How Beddy’s Leveraged Lantern Quizzes to Boost Engagement and Sales

Beddy’s is an innovative and convenient bedding solution designed to simplify bed-making. Initially created for bunk beds and children's bedrooms, the brand expanded its market focus following a successful Kickstarter campaign and valuable customer feedback. They were able to expand their product and marketing reach to target adults, RV owners, college students, etc.

With a unique product offering, Beddy’s wanted to improve its ability to educate customers on product benefits while guiding them to select the perfect bedding match. Understanding individual customer preferences and providing personalized recommendations were key to boosting sales and customer satisfaction.

To address this, Beddy’s turned to Lantern to create engaging and educational quizzes. These quizzes helped visitors effortlessly navigate Beddy’s extensive range, selecting bedding tailored to their specific needs and preferences.

Results

Within just three months of implementing Lantern quizzes, Beddy’s achieved remarkable results. The data below spans a period of 3 months from May to July:

• Total Sales: $152,462.11

• Best performing month: Reached close to $60,000 in one month alone, $59,333.26
• Average Order Value (AOV) from Quizzes: $407.32, which is 11% higher than their usual AOV, and 18% higher than their previous 3 months using the quiz.

Beddy’s experienced substantial month-over-month growth:

• March: Launched quiz integration, achieving $24,479.85 in sales.
• May: By the time we hit May the sales soared totaling $59,333.26.
• May also reported a high percentage of quiz takers getting to the results pages, which was 40%. Another telling quiz performance metric is the very low percentage of quiz abandonment, as most quiz takers (42% of quiz starters) reach the results page (40%).

Key Insights:

The quiz data also notably confirmed the significant interest among adult consumers, further validating Beddy’s strategic shift and expansion of their target market. From answer selections, they can see how quiz takers choose Beddy's for adults in a percentage of 61.95%. These types of insights can further inform advertising direction and email marketing, leading to more targeted sales.

Taking these first months of using Lantern, on average, 31% of their quiz takers end up on the results page, helping undecided visitors who need guidance to convert and receive targeted recommendations, ultimately leading to extra purchases.

Conclusion

Lantern’s AI-powered quizzes became a perfect match puzzle piece in Beddy’s marketing and sales strategy. By providing a personalized shopping experience, Beddy’s leveraged Lantern to unlock significant growth and deepen customer connections. Lantern continues to play an integral role in supporting Beddy’s commitment to innovation, quality, and customer satisfaction. Here at Lantern, we are proud to share amazing brands and their success stories with quizzes to help grow and optimize with a better understanding of customer preferences, needs, and what makes them want to buy. Please check out their story and awesome product range at Beddy’s.com.

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