Lantern veteran Venen Engel generated seven-figure revenue in just 6 months

Founded in 2018, Germany, Venen Engel makes medically‑certified compression‑massage devices that relieve heavy or swollen legs and support recovery from lipoedema and venous issues. Their catalogue ranges from entry‑level four‑chamber boots to full lymph‑flow pants, plus EMS boards and accessories. With price points well above typical wellness products, shoppers often need clear guidance before purchasing.

Why a quiz made sense

• Complex catalogue. Different chamber counts, cuff styles, and therapeutic goals can feel overwhelming.
• Education first. Many visitors are new to compression massage and want to understand benefits, indications, and setup.
• High‑consideration purchase. With an average order value well above standard wellness products—closer to the €700 mark—customers seek clear guidance before purchase.

A “Product‑Finder” quiz built in Lantern walks shoppers through simple questions—such as desired results, body area, and preferred treatment style—and recommends the best‑fit device.

Results at a glance

• Revenue from quiz: Revenue from the quiz more than quadrupled within half a year, reaching a high in June of 2025 of €285,176.57.

• Orders from quiz: grew 2.8× (+268 %) in the same period.
• Emails collected from quiz: grew 4× (+308 %) from the first month with a general 26% optin.
• Six‑month totals: Over the six-month period, the quiz generated seven-figure revenue and and 6,550 new email subscribers.

In just 6 months, the product finder quiz generated seven-figure revenue and attributable sales with a rapid compounding growth like triple-digit gains across revenue, orders, and list building.

Overall, taking the 6-month period from all visitors, they engaged 61% of those who started the quiz, and an impressive 36% reached results.

Insights on quiz performance can give you data that scales and optimizes marketing further. For example, we can see how mobile shoppers convert quite well, representing two-thirds of traffic while still delivering strong AOVs.

Takeaways

1. Use questions to simplify complexity. When products need explanation, an interactive quiz beats scrolling comparison tables.
2. Capture intent data once—use it everywhere. Venen Engel can now trigger flows based on quiz answers (e.g., “leg recovery” vs “sports performance”).
3. Treat the quiz as a living asset. Small copy tweaks and branching updates can help improve performance and gather information on quiz takers preferences to build a more complete customer profile.

Looking ahead

With the quiz delivering reliable growth, and with a big resource of data and e-mails from quiz takers they can test shorter email drips and bundle recommendations on the results page to further increase AOV and revenue. We are very happy to see amazing brands like Venen Engel help people and make their professional range products more accessible for home use with Lantern quizzes. Please check their product range and story at the Venen Engel store.

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