Lantern veteran Reboots adds €700k in revenue with multilingual Product‑Finder quizzes

Reboots is a German sports‑recovery brand best known for its pneumatic compression boots and pants used by endurance athletes and physiotherapists worldwide. With several device tiers, accessories, and bundle options — and customers shopping in 3 languages — finding the right setup can feel daunting.

Considering the brand product line there are a few reasons why a quiz for product recommendations comes as a natural choice:

• Complex line‑up. Chamber counts, pressure ranges, and garment styles vary across models.
• Global audience. Visitors land on reboots.com in German, English or Spanish.
• High‑consideration purchase. Average ticket sits near €700; buyers want confidence they’ve picked the right device.

Since 2023 Reboots has run a Lantern quiz in all site languages. These flows adapt question copy and product logic with native language translation, delivering personalized recommendations in just a few minutes.

Results at a glance

• Historical revenue from quizzes: This brings a total of just over €700k across all 3 languages historically.
• Best month: €258 k in November 2024 across all 3 languages.

• Off-season revenue: July 2025 recorded €46,544.95 in revenue with a higher-than-average AOV at €820.27, highlighting how quizzes can bring a secure, steady stream of extra revenue.

• Total emails collected: 21,720 subscribers across 3 language quizzes.
• Opt-in rate: Approximately 29% of quiz takers provide an email.

What stands out

• Seasonal spikes convert. Black Friday month sees CTRs higher than in off‑peak months because visitors arriving for deals get an instant, personalised recommendation.
• Multilingual equity. Roughly 20% all revenue now comes from non‑German quizz takers, tapping into a niche that would otherwise not get a highly personal experience.
• Data that scales. Segmenting users by sport, recovery goal, and budget lets Reboots trigger highly relevant marketing automations and content.

Takeaways

1. Localise, don’t translate. Each language version tweaks tone and product names to match local expectations.
2. Pair quizzes with calendar moments. Take advantage of special days, such as Black Friday, and utilize quizzes to boost your revenue and conversion rates.
3. Reuse quiz data everywhere. Reboots integrates with Klaviyo to save answers that can be used in follow-up emails, upsell flows, and further product recommendations.

At Lantern, we’re thrilled to see the progress our long‑time users achieve. If you’d like to experience their personalised journey first‑hand—or simply need a boost to your own recovery routine—check out the full Reboots line‑up (and take the quiz) at reboots.com.

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